We knew the world would not be the same. A few people laughed, a few people cried. Most people were silent. I remembered the line from the Hindu scripture, the Bhagavad-Gita. Vishnu is trying to persuade the Prince that he should do his duty, and, to impress him, takes on his multi-armed form and says, ‘Now I am become Death, the destroyer of worlds.’
The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap.
This was passed back in September, and the law took effect yesterday. It seems to me to be an unworkable ordinance at first, but my attention to that particular detail was lost when I learned that there is apparently an International Bottled Water Association.
Seriously? Big Bottled Water has its own special interest group? You’d expect beverage giants like Pepsi and Coke to mobilize against this one; but apparently there’s a transnational NGO devoted specifically to bottled water. You learn something new everyday.