Where I End and You Begin


The Story of Bottled Water (2010) (by storyofstuffproject)

The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap.

Concord, Massachusetts Becomes First City To Ban Bottled Water


This was passed back in September, and the law took effect yesterday.  It seems to me to be an unworkable ordinance at first, but my attention to that particular detail was lost when I learned that there is apparently an International Bottled Water Association.  

Seriously?  Big Bottled Water has its own special interest group?  You’d expect beverage giants like Pepsi and Coke to mobilize against this one; but apparently there’s a transnational NGO devoted specifically to bottled water.  You learn something new everyday.

(Source: freehahahafree)

Bottled Water Industry Waging Insidious War On Tap Water



How did it happen that the bottled water industry can take what is clean, readily available and free in the west, package it in non-biodegradable plastic, and sell it back to consumers at highly inflated prices?

How could so many customers fall for this trick?

Not only that, but


The life of a plastic bottle - from manufacture to disposal


The life of a plastic bottle - from manufacture to disposal

(Source: working.yale.edu)

(Source: vj-gif, via neonexperience)

(Source: vieja-solar, via isolation-theory)